“
I am my own competition. It’s always day one.
”
15 years ago, I started out as a graphic designer in the industry I knew from day one would be my lifelong career of choice.
My passion for advertising opened up doors for me in several reputable agencies such as Touchpoint, Y&R, Memac Ogilvy, and JWT Amman where I’m currently a Senior Art Director.
In that time, I had the privilege of working on tens of accounts in Jordan and the GCC, across industries such as telecommunication (Orange, Oman Tel, Nawras, Jawwal Palestine, Zain Jordan), automotive (General Motors, GAC Motors, Honda, Kia, Isuzu, Peugeot, Toyota, Lexus), retail (Ikea, Mr. Chips, SEP Jordan), airline (Royal Jordanian) and banking (Arab Bank, Bank of Jordan, Bank al Etihad).
I still approach every project as a step forward, every task as a challenge, and every job as a learning opportunity; I still seek knowledge, achievement and recognition with the same passion I had on day one.
Creative skills
Cannes Lions
- P(illow)tics / Sleepzone
Bronze - 2024
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Dubai lynx
- Hidden Gyms / GymKuma
Bronze - 2022
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Effe Mena
- Hidden Gyms / GymKuma
(x2) Bronze - 2022
- Your Career is in Your Hands / vocational training
Bronze - 2021
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ACT Responsible Tributes - Cannes lion
- Kills more / Tobacco
Free Jordan
Second place - 2016
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Caples Award
- Hidden Gyms / GymKuma
Bronze - 2021
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Pikasso Levant
- 4G Lunch / Orange
Gold - 2016
Best Ads on TV
- Sleepzone ( ad of the week )
P(illow)tics
- Toyota ( ad of the week )
Close enough not good enough
- Kia
Social media engaging
- Tobacco-Free Jordan
Kills more
- Colgate
Fights cavities and bad breath
- Readers
Young writers competition
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Ads of the World
- Sleepzone
P(illow)tics
- Toyota
Close enough not good enough
- Tobacco Free Jordan
Kills more
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Luerzers Archive Magazine
- Sleepzone
P(illow)tics
Issued · Apr 2024
- Readers
You write a lot
Issued · Jun 2015
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Conceptual thinking.
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Ideation and visualizing ideas in artworks and videos.
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Translating Marcom's strategy into persuasive and structured creative pieces and adapting the same to various media platforms (Print, Digital, TV, Radio, Social, etc.).
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Managing projects according to budgets and allocating resources.
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Handling ideation and execution of social and digital campaigns.
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Supervising and mentoring graphic designers.
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Commissioning specialists, such as producers, artists, and photographers, to work on projects as required.
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Attending and directing video and photo shoots.
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Pitching concepts internally & externally.
Awards
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