• Conceptual Thinking: Developing creative and innovative ideas for advertising and marketing campaigns, ensuring originality and strategic alignment.

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• Ideation and Visualizing Ideas: Generating impactful ideas and effectively visualizing how they will be executed across various mediums, from artwork to video content.

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• Translating MarCom Strategy: Converting marketing and communication strategies into compelling creative content tailored for diverse media channels, including print, digital, TV, radio, and social media.

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• Project Management: Overseeing creative projects within budget constraints, effectively managing resources, and ensuring seamless execution.

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• Social and Digital Campaigns: Designing and managing campaigns specifically for social media and digital platforms, with a focus on engaging, shareable content.

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• Supervising Designers: Leading and mentoring graphic designers, ensuring their work aligns with the creative vision and meets client expectations.

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• Commissioning Specialists: Collaborating with and hiring specialists such as producers, artists, and photographers to elevate project quality.

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• Attending and Directing Shoots: Drawing on extensive experience in working with shooting teams, including directors, DOPs, and other crew members, to ensure the creative vision is brought to life. Actively involved in directing and guiding the process to achieve outstanding results.

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• Pitching Concepts: Delivering persuasive and engaging presentations of creative concepts to teams, clients, and stakeholders to foster alignment and buy-in.